Data-driven Marketing Specialist with a strong background in Fintech and Crypto. Passionate about the Solana ecosystem and Web3 innovation.
I'm a Growth Manager with over 8 years of experience in digital marketing, specializing in the Fintech and Blockchain sector. My approach combines creative strategy with technical skills to drive user adoption and scale digital products.
Currently leading growth at Criptan, one of Spain's most important crypto platforms, where I manage acquisition and retention strategies with budgets up to €150K, using Big Data and on-chain analytics to optimize results in real-time.
My passion for blockchain technology and the Web3 ecosystem drives me to always stay at the forefront of digital innovation.
Spearheaded user acquisition and retention strategies managing a €150K budget. Leveraging Big Data to identify high-LTV segments and optimize CAC. Led technical content creation to boost organic traffic while adjusting campaigns in real-time based on market volatility and on-chain trends.
Managed digital channels for a regulated bank, ensuring strict compliance while maximizing conversion rates. Acted as Webmaster for orangebank.es, implementing advanced tracking to optimize user journeys and funnels, while leveraging deep Fintech competitor research.
Gained early exposure to DLT fundamentals by collaborating on an in-house Blockchain training initiative. Simultaneously managed and optimized paid media campaigns, utilizing rigorous data analysis to significantly improve ROAS.
Sales support, involved in student recruitment processes, managing seat reservations, and providing telephone support to prospective students.
Layout work, design for local businesses, and execution of the entire prepress and postpress process.
+ Certificate in Collaborative Leadership in Digital Marketing
Led the full acquisition and retention strategy for Spain's leading crypto platform. CAC optimization through Big Data and real-time on-chain analytics.
Full management of orangebank.es. Advanced tracking implementation, customer journey optimization, and conversion funnel improvements under banking compliance.
Collaborated on the design and execution of an internal training program on Blockchain technology and DLT fundamentals, combined with high-performance paid media campaign management.
I'm always open to new opportunities, collaborations, and interesting conversations about marketing, blockchain, and digital growth.
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